Is it you, or is it the market?
The question every operator asks, answered with data no single venue can see: who is trading around you, who lives around you, where your prices sit, and what is moving your food costs.
Three answers, one venue: yours
Built from the whole market, so you don't have to guess from inside one kitchen.
Who's around you
- Every hospitality venue within 500 m and 1 km of yours — including the ones without websites
- How many serve your cuisine, and how far away the nearest one is
- Whether your trading area is busy or quiet for your state, as a percentile
- Who lives in your catchment: population, income, age, renters, families
Where your prices sit
- Each dish on your menu against the national range for that dish — median, spread, and where you sit in it
- Compared like-for-like on portion, or not at all: a range is only published when enough independent venues sell the same thing
- What your peers sell alongside each dish, and what they carry that you don't
What's moving your food cost
- Each dish linked to the commodities that dominate its ingredient cost
- Australian price series for each — over 90 days and 12 months, because the window changes the story
- An ingredient cost index per dish, so you see cost pressure building before you re-price
A number you can defend
Hospitality is full of confident advice. We hold ourselves to a different standard.
Every figure carries its source
Census year, price-series provider, the number of venues behind a range. If we can't source it, we don't show it.
We decline rather than guess
A dish price range that mixed entrées with mains, or single serves with platters, would be confidently wrong. Where the comparison isn't clean we say nothing — and we tell you that we're saying nothing. "Not known" on our reports means outside coverage; it never means zero.
Context, not prophecy
We show you the market as it is. We don't predict what will sell, and we won't tell you the market explains your performance when it may not. Your prices are yours to set — we show you where they sit.
See your venue the way the market sees it
Tell us your venue and we'll walk you through its market position, menu pricing and cost drivers — real figures, on your venue, in one session.
Request a walkthrough →